Lexus: Worthy
Brand
Date
Jan 2026
Description
Lexus presents 'Worthy,' a commercial campaign centered on the brand's electric SUV. The project showcases the vehicle within a modern, glass-walled residence, juxtaposing high-end residential architecture with automotive design. Produced by agency Team One, the film uses live-action techniques to explore the vehicle's craft and technological integration. The visual treatment employs warm lighting and clean compositions to highlight interior and exterior details, ranging from the emblem to the steering wheel configuration.
Style
Horizontal, Commercial, Warm, Clean
Industries
Color
Silver
Jet Black
Background
Hotel Room
Context
TVC / TV Commercial
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