Lexus: Magic
Brand
Date
Jan 2026
Description
Lexus captures the intersection of automotive design and contemporary architecture in the 'Magic' commercial. This spot highlights the interior controls and panoramic roof of their luxury electric SUV as it sits within a modern lakeside residence. The project leans into a cinematic aesthetic, utilizing natural light to frame the vehicle’s profile against a serene waterfront backdrop. Creative direction and production were led by Team One.
Style
Horizontal, Cinematic
Techniques
Natural light
Industries
Color
Charcoal
Pure White
Background
Showroom
Context
TVC / TV Commercial
Associated creatives
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