Lexus presents the RX in a campaign that aligns the luxury SUV with active, outdoor lifestyles. The narrative moves between the precision of the vehicle navigating urban environments and the spontaneous energy of a cricket match held on a sunlit field.
Built on cinematic framing, the project leans into a warm aesthetic and natural light to emphasize the design of the vehicle. Forager handled post-production and VFX to unify the live-action sequences into a cohesive automotive spot.
