Lexus: RX
Brand
Date
May 2025
Description
Lexus presents the RX in a campaign that aligns the luxury SUV with active, outdoor lifestyles. The narrative moves between the precision of the vehicle navigating urban environments and the spontaneous energy of a cricket match held on a sunlit field. Built on cinematic framing, the project leans into a warm aesthetic and natural light to emphasize the design of the vehicle. Forager handled post-production and VFX to unify the live-action sequences into a cohesive automotive spot.
Style
Horizontal, Cinematic, Warm
Techniques
Natural light
Industries
Color
Charcoal
Jet Black
Background
Street
Context
Advertising Campaign
Associated creatives
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