Lexus: No Such Thing

Apr 2025

Lexus presents 'No Such Thing,' a cinematic automotive commercial that juxtaposes high-energy performance sequences with sleek, nocturnal road imagery. The film features contemporary dancers moving through dark, atmospheric environments, bridged by rhythmic shots of a vehicle navigating wet city streets at night. Produced by Reset with creative direction by Team One, the spot leans into a refined visual language. The edit, handled by Whitehouse Post, utilizes slow motion and sharp live-action technique to highlight the vehicle's movement, complemented by intricate sound design from Barking Owl and music support from Team One. Post-production and VFX were managed by Company 3 LA and Parliament.

Horizontal, Action, Cinematic

Slow motion

TVC / TV Commercial