Lexus: Made Different 60
Brand
Date
Dec 2025
Description
Lexus presents 'Made Different 60,' a cinematic commercial that examines the relationship between routine and creative precision. The film channels an atmospheric tone through a series of vignettes, shifting between sleek automotive movement on city streets and quiet, moody interiors. Focusing on the intersections of design and craftsmanship, the work features individuals engaged in detailed artistic tasks such as illustration and floristry. The production utilizes a sophisticated palette and dramatic lighting, leaning into a matte finish to emphasize the project's technical aesthetic.
Style
Horizontal, Cinematic, Moody, Matte
Industries
Color
Jet Black
Charcoal
Pure White
Background
Street
Context
TVC / TV Commercial
Associated creatives
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