Lexus: Lexus Hybrid - Electrified
Brand
Date
Sep 2021
Description
Lexus presents a cinematic commercial highlighting the integration of its hybrid electrified lineup within a modern urban environment. The narrative follows a driver utilizing a smartphone app for vehicle access before navigating city streets at dusk. Captured with a desaturated color palette and a live-action technique, the film emphasizes the intersection of luxury technology and mobility. Key sequences feature interior shots of advanced digital dashboard displays, punctuated by exterior views of vehicle performance against the backdrop of illuminated city architecture.
Style
Horizontal, Cinematic, Desaturated
Industries
Color
Jet Black
Slate
Background
Street
Context
TVC / TV Commercial
Associated creatives
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