Lexus Lexus ASB Classic PR_Social Rally of the Day 2026

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Lexus activates its partnership with the ASB Classic in this social media campaign, designed specifically for digital engagement and PR distribution. The project centres on the 'Rally of the Day' feature, bringing live tennis match highlights directly to mobile feeds with a vertical format tailored for platforms like Instagram Stories. The creative production, led by Saatchi & Saatchi New Zealand alongside PXP Studios, integrates branded graphic overlays into the live sports footage. Spark Foundry NZ and Wright Communications supported the campaign rollout, ensuring a clean and focused presentation that connects the automotive brand with the tournament experience.