Lexus presents IS Legacy, an automotive commercial that highlights the performance capabilities of the IS model. The spot captures the vehicle navigating winding mountain roads, balancing interior instrumentation details with sweeping aerial perspectives of the landscape.
Produced by Slice Films with creative input from agency Team One, the project employs a cinematic register. High-contrast highlights and desaturated tones define the visual approach, while live-action techniques and slow motion sequences emphasize the car's movement across rugged terrain. Post-production and VFX were managed by The Embassy.
