Lexus: IS Legacy
Brand
Date
May 2019
Description
Lexus presents IS Legacy, an automotive commercial that highlights the performance capabilities of the IS model. The spot captures the vehicle navigating winding mountain roads, balancing interior instrumentation details with sweeping aerial perspectives of the landscape. Produced by Slice Films with creative input from agency Team One, the project employs a cinematic register. High-contrast highlights and desaturated tones define the visual approach, while live-action techniques and slow motion sequences emphasize the car's movement across rugged terrain. Post-production and VFX were managed by The Embassy.
Style
Horizontal, Action, Cinematic, Desaturated
Techniques
Slow motion
Industries
Color
Pure White
Jet Black
Background
Road
Context
TVC / TV Commercial
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