Lexus: High Performance

May 2019

Lexus highlights the intersection of engineering and craftsmanship in this commercial campaign, High Performance. Directed through a collaboration with agency Team One and production company Slice Films, the spot balances the raw power of track performance with the quiet focus of the manufacturing floor. The film features a white sports car navigating a night-lit test track, utilizing slow motion to capture the dynamics of high-speed drifting. These action-oriented sequences are interspersed with clean, methodical shots of the assembly process, showcasing the inspection of engine components and precision detailing of the vehicle's exterior. With post-production and VFX handled by The Embassy, the work leans into a moody, cinematic aesthetic. The lighting throughout emphasizes the contrast between the illuminated track and the interior of the factory, centering on the technical rigor of the automotive build.

Horizontal, Action, Cinematic, Moody, Clean

Slow motion

Factory

TVC / TV Commercial