Lexus High Performance 2019

About

Lexus highlights the intersection of engineering and craftsmanship in this commercial campaign, High Performance. Directed through a collaboration with agency Team One and production company Slice Films, the spot balances the raw power of track performance with the quiet focus of the manufacturing floor. The film features a white sports car navigating a night-lit test track, utilizing slow motion to capture the dynamics of high-speed drifting. These action-oriented sequences are interspersed with clean, methodical shots of the assembly process, showcasing the inspection of engine components and precision detailing of the vehicle's exterior. With post-production and VFX handled by The Embassy, the work leans into a moody, cinematic aesthetic. The lighting throughout emphasizes the contrast between the illuminated track and the interior of the factory, centering on the technical rigor of the automotive build.