Lexus: Exceptional Things
Brand
Date
Apr 2024
Description
Lexus brings its latest SUV to the screen in Exceptional Things, a campaign highlighting the vehicle's versatility across disparate environments. The project navigates between rugged desert landscapes and urban settings, emphasizing both off-road performance and sophisticated interior engineering. Produced by Reset, the commercial utilizes a combination of drone footage and live-action technique to capture the vehicle's dynamic capabilities. Agency creative work by Team One brings the narrative together, blending warm golden hour lighting with the sharp, clean lines of city driving. Post-production and VFX were managed by Cabin Edit and Lipstick Berlin.
Style
Horizontal, Commercial, Warm, Golden Hour
Techniques
Drone footage
Industries
Context
TVC / TV Commercial
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