Lexus
Genetic Select
Brand
ProjectGenetic Select
Date
Mar 2026
Description
Lexus presents Genetic Select, a commercial project that examines the intersection of automotive luxury and data-driven personalization. The narrative navigates between high-end showroom environments and modern office corridors, punctuated by digital infographics that underscore the brand's focus on technical innovation. Produced by Team One, the work utilizes live-action techniques to contrast character interactions with abstract data visualizations. The visual approach relies on polished interior settings and clean lighting to maintain a professional, contemporary aesthetic throughout the horizontal format film.
Style
Horizontal, Commercial
Industries
Luxury Automotive
Color
Navy
Pure White
Background
Showroom
Context
TVC / TV Commercial
Associated creatives
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