Lexus: Genetic Select
Brand
Date
Mar 2026
Description
Lexus presents 'Genetic Select,' a commercial spot that explores the intersection of high-end automotive design and personalised data-driven experiences. The narrative follows a professional encounter within a showroom setting, transitioning into modern, clean-lined office environments populated by digital infographics. Produced by agency partner Team One, the work utilises live-action techniques to contrast the physical luxury of the vehicle with a technical, data-focused aesthetic. The film leans into a polished, minimalist visual language, emphasising innovation through a series of rhythmic transitions across corporate spaces.
Style
Horizontal, Commercial
Industries
Color
Navy
Pure White
Background
Showroom
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.