Lexus
FTGU - Director's Cut
Brand
ProjectFTGU - Director's Cut
Date
Apr 2026
Description
Lexus presents a cinematic look at the intersection of rugged terrain and high-end automotive engineering. This director's cut film juxtaposes expansive, natural landscapes captured through drone footage with the precise, mechanical reality of factory assembly lines. The project channels a technical aesthetic, moving from sweeping aerial vistas of mountain ranges to detailed live-action close-ups of chassis development, suspension systems, and design sketches. It serves as an exploration of the manufacturing process, focusing on the assembly and testing stages that define the vehicle's construction.
Style
Horizontal, Cinematic
Techniques
Drone footage
Industries
Luxury Automotive
Context
Brand Film / Corporate Video
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.