Lexus
FTGU
Brand
ProjectFTGU
Date
Apr 2026
Description
Lexus presents the GX 550 in the automotive campaign titled FTGU. The production follows the SUV across rugged, diverse landscapes, capturing the vehicle navigating desert dirt tracks and winding forest asphalt, interspersed with close-up highlights of interior design and branding details. The edit leans into a cinematic aesthetic, bridging outdoor live-action sequences with controlled studio shots. These interior studio scenes feature groups of professionals observing the vehicle in a minimalist exhibition space, complemented by a recurring design sketch sequence that anchors the production in the vehicle’s conceptual roots.
Style
Horizontal, Cinematic
Industries
Luxury Automotive
Context
TVC / TV Commercial
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