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Lexus: Lexus Sweet Lexus

Brand
Lexus
Date

May 2025

Description

Lexus presents 'Lexus Sweet Lexus,' a commercial film that highlights a quiet, domestic transition into a luxury automotive experience. Moving through a contemporary, dimly lit living room, the protagonist engages with tactile elements of home—a record player, books, and ceramic decor—before transitioning to his vehicle. The production leans into a cinematic aesthetic, utilizing warm, atmospheric lighting and natural light to maintain an intimate, refined pace. Produced by Apartamento and Hogarth Spain with creative direction from T&Pm France, the project uses a live-action technique to ground the luxury automotive brand within a grounded, minimalist environment.

Style

Horizontal, Cinematic, Warm, Raw

Techniques

Natural light

Industries
Luxury Automotive
Color
Jet Black
Medium Grey
Background

Living Room

Context

TVC / TV Commercial

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