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Lexus

Food & Wine Classic Charleston
Brand
Date

Jan 2026

Description

Lexus partners with the Food & Wine Classic in Charleston to document a series of culinary and lifestyle experiences set against the city’s historic backdrop. The project captures an immersion into local seafood culture and outdoor events through a clean, live-action lens. Produced by People Inc. and featuring post-production work by After Avenue, the documentary-style footage utilizes natural light to highlight streetscapes and event details. The content is presented in a vertical format, focusing on the intersection of luxury automotive lifestyle and local gastronomy.

Style

Documentary, Lifestyle, Vertical, Clean

Techniques

Natural light

Industries

Luxury Automotive

Color
Forest Green
Medium Grey
Background

Street

Context

Advertising Campaign

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