Lexus: Food & Wine Classic Charleston
Brand
Date
Jan 2026
Description
Lexus partners with the Food & Wine Classic in Charleston to capture the intersection of luxury automotive culture and high-end culinary experiences. The project documents the event through a series of lifestyle vignettes that highlight the local atmosphere and regional gastronomy. The film utilizes a documentary approach to traverse historic streetscapes and outdoor event spaces, relying on natural light to emphasize the character of the city. Production and post-production duties for this vertical-format series were handled by People Inc. and After Avenue respectively.
Style
Documentary, Lifestyle, Vertical, Clean
Techniques
Natural light
Industries
Color
Forest Green
Medium Grey
Background
Street
Context
Advertising Campaign
Associated creatives
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