Lexus: Electrification
Brand
Date
Jun 2025
Description
Lexus presents a showcase of its electric and hybrid vehicle lineup, focusing on the refined design and modern performance of its latest luxury SUVs. The commercial follows the fleet across diverse urban streetscapes and sweeping coastal highways to emphasize the versatility of the electrified range. Produced by Walton Isaacson, the film utilizes live-action techniques to highlight the vehicles in motion. The cinematography focuses on clean, polished visuals, detailing exterior badging, LED headlights, and the interface between driver and machine, all set against a contemporary, crisp visual aesthetic.
Style
Horizontal, Commercial, Clean, Polished
Industries
Color
Cobalt
Pure White
Charcoal
Background
Street
Context
TVC / TV Commercial
Associated creatives
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