Lexus
Desire Never Made More Sense
Brand
ProjectDesire Never Made More Sense
Date
May 2026
Description
Lexus presents 'Desire Never Made More Sense,' a campaign focused on the luxury NX SUV. The commercial, produced by Good Oil and created by Team One, captures the vehicle navigating rural landscapes and coastal highways. The film utilizes cinematic lighting and drone footage to emphasize the design of the silver SUV. Through rapid panning shots and golden hour photography, the work showcases interior and exterior details while maintaining a focus on motion and the driving experience.
Style
Horizontal, Cinematic, Warm, Golden Hour
Techniques
Drone footage
Industries
Luxury Automotive
Color
Silver
Jet Black
Pure White
Background
Road
Context
TVC / TV Commercial
Associated creatives
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