Lexus: Defy
Brand
Date
Mar 2023
Description
Lexus presents 'Defy,' a commercial campaign showcasing the technical and aesthetic details of their latest luxury SUV. The film follows a driver navigating a variety of urban and architectural environments, ranging from dense city streets to rhythmic concrete parking structures. Produced by JOJX with agency and creative support from Walton Isaacson, the spot utilizes a clean, polished live-action technique to emphasize the vehicle's design. The narrative highlights both the interior interface and exterior profile, featuring shots of the front grille, lighting elements, and the driving experience. The Den Editorial provided post-production support for the project.
Style
Horizontal, Commercial, Clean, Polished
Industries
Color
Royal Blue
Jet Black
Background
Street
Context
TVC / TV Commercial
Associated creatives
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