Lexus
Curves
Brand
ProjectCurves
Date
Jun 2026
Description
Lexus presents Curves, an automotive commercial that highlights the brand's luxury sedan and coupe lineup. The film tracks these vehicles across iconic motorsport circuits and coastal highways, focusing on the precision of their handling. Produced by GREATERGOOD, the spot employs a cinematic, live-action technique to capture the vehicles in motion. The visual execution utilizes drone footage and dynamic tracking shots, unified by a desaturated, cool color palette that accentuates the metallic finish of the cars.
Style
Horizontal, Cinematic, Desaturated, Cool
Techniques
Drone footage
Industries
Luxury Automotive
Color
Medium Grey
Crimson
Pure White
Background
Road
Context
TVC / TV Commercial
Associated creatives
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