Lexus: Curves
Brand
Date
Jun 2026
Description
Lexus presents 'Curves', a high-end automotive commercial highlighting the engineering agility of its sedan and coupe lineup. The production features a series of dynamic tracking shots filmed across celebrated motorsport circuits and sweeping coastal highways. Produced by GREATERGOOD, the film utilizes a cool, desaturated color grade to emphasize the metallic finishes of the vehicles. The visual execution relies on cinematic drone footage and live-action techniques to capture the cars navigating precise, challenging geometries.
Style
Horizontal, Cinematic, Desaturated, Cool
Techniques
Drone footage
Industries
Color
Medium Grey
Crimson
Pure White
Background
Road
Context
TVC / TV Commercial
Associated creatives
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