Lexus
Curves
Brand
ProjectCurves
Date
Jun 2026
Description
Lexus presents 'Curves', an automotive campaign capturing the brand’s luxury vehicles in high-performance scenarios. The spot features sedans navigating technical corners and winding stretches across renowned locations including Daytona, Monza, and the Nürburgring. The production, handled by GREATERGOOD, utilizes a cinematic visual language defined by high-contrast grading and desaturated environmental tones. Through sharp tracking shots and live-action technique, the film focuses on the engineering and design of the vehicles as they traverse coastal highways and mountain passes.
Style
Horizontal, Action, Cinematic, Desaturated
Industries
Luxury Automotive
Color
Silver
Crimson
Background
Road
Context
Advertising Campaign
Associated creatives
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