Lexus: Curves
Brand
Date
Jun 2026
Description
Lexus presents Curves, an automotive campaign highlighting the precision and design of their luxury sedan lineup. The spot captures vehicles maneuvering through legendary international circuits including Daytona, Monza, and the Nürburgring, as well as winding coastal and mountain roadways. Produced by GREATERGOOD, the film utilizes high-contrast grading and desaturated environmental tones to focus on vehicle performance. The production employs sharp tracking shots and live-action techniques to emphasize the physical relationship between the machines and the asphalt.
Style
Horizontal, Action, Cinematic, Desaturated
Industries
Luxury Automotive
Color
Silver
Crimson
Background
Road
Context
Advertising Campaign
Associated creatives
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