Lexus: Celebrate
Brand
Date
Jun 2024
Description
This music video commercial for Lexus, titled Celebrate, tracks artist Anderson .Paak across a series of shifts between a garage studio and expansive desert landscapes. The project utilizes a cinematic, live-action technique to bridge the gap between intimate, analog-focused studio scenes and the open-road aesthetic of the desert environment. Produced by Stept Studios with editing by Lockt Editorial, the piece integrates performance elements with high-contrast ambient and natural lighting. The visual narrative centers on the intersection of music production and automotive design, punctuated by stylized landscape shots of desert rock formations.
Style
Horizontal, Cinematic
Industries
Color
Beige
Jet Black
Pure White
Background
Set-dressed, Garage
Context
Music Video
Associated creatives
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