Lexus: Cafe Négociant
Brand
Date
Mar 2026
Description
Lexus partners with Team One for 'Cafe Négociant,' a commercial campaign that adopts a humorous approach to luxury automotive marketing. By framing a standard coffee order through the elevated language of high-end car buying, the project bridges the gap between everyday rituals and premium vehicle sales. The production utilizes a live-action technique, set within a bright, minimalist cafe environment featuring warm wooden accents and contemporary shelving. The result is a clean, horizontal visual execution that leans into relatable character-driven interactions.
Style
Humorous, Horizontal, Commercial, Clean
Industries
Color
Denim
Jet Black
Background
Café
Context
TVC / TV Commercial
Associated creatives
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