Lexus: Bold Waits For No One
Brand
Date
Mar 2023
Description
Lexus presents 'Bold Waits For No One,' a dynamic luxury automotive commercial that contrasts high-performance driving with intense athletic movement. The campaign intercuts sequences of a silver Lexus maneuvering along coastal and mountain roads with footage of ocean swimming, track running, and skiing. Produced by The Den Editorial with creative direction from dentsu, the film leans into a high-motion aesthetic. The cinematography utilizes live-action techniques to emphasize the vehicle's metallic contours under shifting natural lighting, moving from golden hour warmth to overcast daylight throughout the edit.
Style
Horizontal, Commercial, Desaturated
Techniques
Slow motion
Industries
Color
Silver
Jet Black
Background
Road
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.