Lexus: Battle Out There

Oct 2023

Lexus presents 'Battle Out There,' a commercial campaign centered on the contrast between the stress of conventional travel and the comfort of their SUV. The film follows a multi-generational family as they transition from the fatigue of air transit to the cabin of the vehicle, emphasizing the vehicle's interior volume and ergonomic design. Crafted by the teams at Team One and RadicalMedia US, the production leans into cinematic framing and steady motion tracking to highlight the car's sleek exterior and dark upholstery. The narrative is defined by a clean, live-action technique, utilizing a mix of natural daylight for outdoor sequences and soft ambient lighting within the cabin.

Horizontal, Commercial, Cinematic, Clean

Carpark

Advertising Campaign, TVC / TV Commercial