Lexus
A New Perspective - Reuben Wu - Thumbnail
Brand
Date
Apr 2026
Description
Lexus presents 'A New Perspective,' a cinematic commercial project centered on the intersection of professional exploration and automotive design. Directed by Reuben Wu, the film captures a narrative of discovery, tracing a journey through remote, rugged desert landscapes and rocky terrain. The cinematography leans into atmospheric tension, utilizing anamorphic widescreen framing to accentuate the scale of the environment. The production employs moody color grading and distinct lens flares, balancing technical automotive motifs with expansive, wide-vista outdoor photography.
Style
Horizontal, Cinematic, Moody, Cool
Techniques
Analogue / film
Industries
Luxury Automotive
Background
Mountain
Context
Brand Film / Corporate Video
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