Lexus
A New Perspective - Reuben Wu
Brand
Date
Apr 2026
Description
Lexus partners with photographer Reuben Wu for this cinematic automotive film, documenting a journey through rugged, mountainous landscapes. The project captures the GX 550 against dramatic canyons during the twilight hours, emphasizing scale and terrain. Utilizing drone footage to traverse the winding paths, the film maintains a moody aesthetic. The edit balances wide, sweeping aerials with intimate shots of both the vehicle and Wu’s own creative process, defined by a cool, atmospheric color grade.
Style
Horizontal, Cinematic, Moody, Cool
Techniques
Drone footage
Industries
Luxury Automotive
Color
Jet Black
Navy
Background
Mountain
Context
Advertising Campaign, Brand Film / Corporate Video
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