Lemaire: Lemaire Coats
Brand
Date
Dec 2023
Description
Lemaire presents a fashion editorial series capturing the brand’s latest coat collection. Photographed by Angela Hill, the imagery focuses on the architectural silhouettes of structured overcoats, wool layers, and plush shearling outerwear pieces. The project highlights minimalist tailoring through a documentary-style lens. Styling by Makram Bitar emphasizes muted, earthy color palettes, pairing heavy fabrics with clean shirts and subtle accessories. Featuring casting direction by Piotr Chamier, the visuals rely on overcast natural light, grainy analogue film textures, and quiet urban environments to frame the garments against classic European architecture.
Style
Editorial, Horizontal, Earthy
Techniques
Natural light
Color
Camel
Background
Street
Context
Lookbook
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