LEGO: She Built That
Brand
Date
Sep 2025
Description
LEGO presents She Built That, a dynamic video production conceived in collaboration with agency Mischief and production house Lowkey Films. The project highlights a diverse group of girls in a studio environment, navigating a variety of creative roles behind and in front of the lens. Utilizing a live-action technique, the video centers on playful, high-energy interactions. The visual language relies on a saturated color palette and warm, clean lighting to maintain a vibrant tone as the subjects engage with film equipment and building sets.
Style
Horizontal, Commercial, Action, Saturated, Warm
Industries
Color
Golden Yellow
Pure White
Blush
Background
Coloured Seamless
Context
Advertising Campaign, Social Media / Short Form Video
Associated creatives
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