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  • ·She Built That campaign video for LEGO by Lowkey Films
Brand
LEGO
ProjectShe Built That

LEGO She Built That 2025

Associated creatives

Lowkey Films
Lowkey FilmsProduction
Mischief
MischiefAgency / Creative

Tags

group of girls dancinggroup of girlsgirls dancingyoung girlschild holding clapboardgirl with clapboardclapboard

Description

This dynamic video project titled She Built That was created for LEGO by production company Lowkey Films and agency Mischief. The video features a diverse group of young girls participating in a vibrant studio setting with yellow and pink backdrops. Throughout the piece, children take on various creative roles, handling film clapboards, megaphones, cameras, and building with LEGO bricks. The energetic tone is amplified by lively dance routines and playful group formations, captured with bright, saturated colour grading and clean lighting.