Logo
  • Home
  • ·Media
  • ·LEGO Hidden Disabilities Sunflower Lanyard Project
Brand
LEGO
ProjectHidden Disabilities Sunflower

LEGO Hidden Disabilities Sunflower 2024

Associated creatives

Tags

lego hidden disabilities sunflower lanyardhidden disabilities sunflower lanyardsunflower lanyardlego brand videolego campaign

Description

This brand video by LEGO explores the Hidden Disabilities Sunflower lanyard initiative, featuring interviews and everyday moments with participants sharing their experiences. Individuals wear the signature green lanyard adorned with sunflowers, explaining how it signals a need for patience, support, or extra understanding in public environments. The footage is set inside brightly lit retail spaces surrounded by displays of LEGO sets, combining conversational interviews with candid interactions. Natural lighting and warm interior tones create an approachable, community-focused atmosphere.