Lefties
Modern Basics
Brand
ProjectModern Basics
Date
Aug 2024
Description
Lefties presents Modern Basics, a high-street fashion campaign defined by its minimalist aesthetic and focus on everyday wardrobe essentials. The series leans into a clean, controlled studio environment to highlight the textures and relaxed silhouettes of the casual menswear collection. Photographer Adrian Catalan captures the range through a series of vertical portraits and editorial compositions, utilising soft, directional lighting to maintain a consistent neutral palette. The imagery features model Paul Fontanier, who showcases the versatile cotton-fleece loungewear and athletic-inspired staples that anchor the collection.
Style
Vertical, Clean
Industries
High Street Fashion
Color
Pure White
Background
Grey Seamless
Context
Lookbook
Associated creatives
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