Lefties: Modern Basics
Brand
Date
Aug 2024
Description
Lefties introduces its latest high street fashion collection, Modern Basics, a series of studio portraits focused on versatile, everyday menswear. The campaign leans into a clean, minimalist aesthetic, using soft, directional lighting and neutral grey backdrops to emphasize the fabric textures and relaxed silhouettes of the casual loungewear and athletic-inspired apparel. Photographed by Adrian Catalan, the imagery features model Paul Fontanier alongside additional talent, highlighting layering techniques and tonal styling. The series prioritizes a direct, editorial approach that underscores the functionality and comfort of the staple garments.
Style
Vertical, Clean
Industries
Color
Pure White
Background
Grey Seamless
Context
Lookbook
Associated creatives
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