Leeds City Council
Fostering
Brand
ProjectFostering
Date
Feb 2025
Description
Leeds City Council’s campaign for fostering support services utilizes graphic, flat-style animation to communicate its message of community care. The project focuses on the lives of children and young people, depicting scenes of play and family routines. The creative execution leans into vector-based storytelling, using a vibrant red and yellow palette. Agency AdSmart from Sky developed the commercial assets to highlight the diverse experiences of children within the fostering system.
Style
Horizontal, Commercial, Graphic
Techniques
Animation, Vector
Industries
Public Awareness
Color
Crimson
Golden Yellow
Jet Black
Background
Illustrated Frame
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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