Leeds City Council
foster4leeds
Brand
Projectfoster4leeds
Date
Feb 2025
Description
Leeds City Council’s foster4leeds initiative introduces a public awareness campaign designed to highlight the support and community available to foster families. The project employs a graphic animation style, utilizing flat color fields and 2D vector illustrations to create a clean, accessible visual language. The creative production, helmed by AdSmart from Sky, centers on sequences of diverse foster carers and children. The aesthetic relies on simple geometric forms and smooth motion to communicate the collaborative nature of the program.
Style
Vertical, Commercial, Graphic
Techniques
Animation, Vector
Industries
Public Awareness
Color
Rust
Lemon
Context
Brand Film / Corporate Video
Associated creatives
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