Leeds City Council: foster4leeds
Brand
Date
Feb 2025
Description
Leeds City Council launches the foster4leeds campaign to increase visibility and engagement for local fostering opportunities. The initiative utilises a graphic animation approach, featuring clean 2D vector illustrations that depict a supportive environment for children and carers. Developed in collaboration with agency AdSmart from Sky, the creative centres on flat color fields and smooth motion to communicate available community resources. The project channels a commercial aesthetic through its clear visual storytelling and simplified geometric design.
Style
Vertical, Commercial, Graphic
Techniques
Animation, Vector
Industries
Color
Rust
Lemon
Context
Brand Film / Corporate Video
Associated creatives
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