LCBA: Brand Identity

Jul 2021

The brand identity for the London Centre for Book Arts (LCBA) was developed by Studio Bergini, resulting in a cohesive graphic design system that highlights the institution’s focus on print craftsmanship and traditional bookmaking. The project utilizes a vibrant, high-contrast palette and bold typography to create a clean, tactile aesthetic across stationery, signage, and environmental collateral. Through the use of specialized papers from Colorset and Fenner Paper, the identity emphasizes the physical quality of the materials alongside precise, structured layouts. The design channels an editorial sensibility, moving from technical printed ephemera to an architectural, color-blocked facade that reflects the studio workspace. Minimalist graphic elements and detailed typography serve as the primary focus throughout the collection.

Horizontal, Commercial, Clean

Typography

Advertising Campaign