Logo
Close-up of an open book displaying technical text with a bold black and white LCBA bookmark resting across the pages.
Orange and green letterpress typecase layout cards resting on top of metal type sorts in a printer drawers.
Two panel image showing a black tote bag with pink LCBA lettering and a stack of pink cards featuring green text on a metal surface.
Top-down view of colourful paper envelopes featuring the bold LCBA logotype printed in vibrant shades.
Two stacks of colorful cards resting on a wooden workshop surface, featuring a green voucher card and a pink gift card.
Hands holding folded printed paper sheets featuring bold orange typography spelling LCBA against a plain background
Close-up of a cluttered workspace showing stacked printed materials and branding elements next to wooden shelving filled with colourful books.
Building entrance with a large yellow door, green wall panel, wooden bench, and pink sign for London Centre for Book Arts.
Close-up of an open book displaying technical text with a bold black and white LCBA bookmark resting across the pages.
Orange and green letterpress typecase layout cards resting on top of metal type sorts in a printer drawers.
Two panel image showing a black tote bag with pink LCBA lettering and a stack of pink cards featuring green text on a metal surface.

LCBA Brand Identity 2021

About

The brand identity for the London Centre for Book Arts (LCBA) was developed by Studio Bergini, resulting in a cohesive graphic design system that highlights the institution’s focus on print craftsmanship and traditional bookmaking. The project utilizes a vibrant, high-contrast palette and bold typography to create a clean, tactile aesthetic across stationery, signage, and environmental collateral. Through the use of specialized papers from Colorset and Fenner Paper, the identity emphasizes the physical quality of the materials alongside precise, structured layouts. The design channels an editorial sensibility, moving from technical printed ephemera to an architectural, color-blocked facade that reflects the studio workspace. Minimalist graphic elements and detailed typography serve as the primary focus throughout the collection.

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