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BrandLCBA
ProjectBrand Identity
Orange and green letterpress typecase layout cards resting on top of metal type sorts in a printer drawers.

LCBA Brand Identity 2021

Associated creatives

Studio Bergini
Studio BerginiGraphic Design
Colorset
ColorsetPaper
Fenner Paper
Fenner PaperPaper

Tags

letterpress typecase cardsletterpress cardstypecase cardsorange letterpress cardgreen letterpress cardtypography layout guidemetal type sortsprinter drawers

Description

This brand identity project for LCBA, created by Studio Bergini using Fenner Paper and Colorset materials, features vibrantly printed letterpress cards positioned over a printer's type drawer filled with metal type sorts. An orange card and a green card display technical layouts of typecase grids, character sets, and spacing measurements. The composition provides an overhead, structured view celebrating traditional print craftsmanship and typography. The sharp details of the metal characters contrast with the clean, matte surfaces of the colourful paper guides.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography, Screen print / silkscreen

Color

Amber (50%)
Mint (50%)

Background

Garage

Context

Advertising Campaign