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Two panel image showing a black tote bag with pink LCBA lettering and a stack of pink cards featuring green text on a metal surface.

LCBA Brand Identity 2021

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Description

This brand identity project for LCBA, created by Studio Bergini using paper materials, features a bold split composition. The left side displays a person wearing a bright green jacket while carrying a black canvas tote bag prominently featuring large pink LCBA lettering. The right side shows a neat stack of pink cards featuring dark green typography resting on a dark industrial metal surface. The visual styling focuses on clean graphic design, striking typography, and high-contrast color palettes.

Style

Horizontal, Commercial, Clean, Graphic

Techniques

Typography

Color

Jet Black (50%)
Blush (30%)
Forest Green (20%)

Context

Advertising Campaign