Lavazza
Caramel (Director's Cut)
Brand
ProjectCaramel (Director's Cut)
Date
Jan 2025
Description
Lavazza’s Caramel (Director’s Cut) leans into a sophisticated aesthetic, utilizing a monochromatic interior set to frame the brand's espresso experience. The piece centers on a woman in a brown dress, with the narrative rhythm punctuated by macro shots of liquid chocolate and caramel textures. Produced by 360FX with agency direction from Armando Testa, the commercial prioritizes a polished, art-directed atmosphere. The work employs a warm color palette and clean, live-action technique to establish the visual identity of this beverage campaign.
Style
Horizontal, Commercial, Warm, Clean
Industries
Beverages
Color
Camel
Chocolate
Gold
Background
Set-dressed
Context
TVC / TV Commercial
Associated creatives
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