Lavazza Caramel (Director's Cut) 2025
About
This commercial video for Lavazza titled Caramel features a sophisticated warm color palette dominated by rich brown and amber tones. A woman in a brown dress and gold accessories is seated in an armchair inside a styled monochromatic interior, drinking espresso. The visual sequence incorporates dramatic close-up macro shots of liquid chocolate and caramel textures, accompanied by smooth lighting and polished production. Created by Lavazza with agency support from Armando Testa and production by 360FX, the piece delivers an immersive and art-directed atmosphere.
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Background
Set-dressed
Context
TVC / TV Commercial