Lavazza
Chocolate (Director's Cut)
Brand
ProjectChocolate (Director's Cut)
Date
Jan 2025
Description
Lavazza’s 'Chocolate' director’s cut explores the sensory depth of the brand’s offerings, merging narrative live-action staging with high-speed macro food videography. The project, brought to life by agency Armando Testa and production house 360FX, centers on the tactile and indulgent qualities of its subject matter. The film leans into a cinematic aesthetic, utilizing a palette of rich browns and warm ambers. By pairing a quiet, character-driven domestic scene with dynamic freeze-frame sequences of melting chocolate and flowing liquid, the production creates a cohesive visual rhythm.
Style
Horizontal, Cinematic, Warm, Earthy
Techniques
High-speed / freeze
Industries
Beverages
Color
Chocolate
Rust
Background
Set-dressed
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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