Lavazza

Jan 2025

Lavazza’s 'Chocolate (Director's Cut)' is a commercial production that leans into sensory, tactile aesthetics to highlight the profile of the product. The piece moves between controlled, live-action staging of a modern interior and high-speed, macro-focused videography of melting textures. By layering these visual approaches, the work utilizes a cinematic palette of deep browns and ambers to create a consistent, earthy atmosphere. Developed by agency Armando Testa with production handled by 360FX, the commercial balances human-centric narrative elements with technical product-focused shots. The execution relies on high-speed / freeze techniques to isolate the sensory experience of the beverage, maintaining a cohesive, warm visual identity throughout the cut.

Horizontal, Cinematic, Warm, Earthy

High-speed / freeze

Beverages

Set-dressed

Advertising Campaign, TVC / TV Commercial