Lagunitas Knitting Circle 2026

About

This brand video for Lagunitas titled Knitting Circle, created in collaboration with agency Otherway, portrays a warm domestic gathering of elderly individuals engaged in knitting together. The interior setting features cozy living room furnishings, soft natural lighting filtering through sheer curtains, and bookshelves in the background. Close-up sequences highlight hands working with yarn and needles, ultimately revealing a beer bottle cozy knitted for a Lagunitas IPA bottle. The color palette emphasizes rich browns, muted earth tones, and warm ambient light, establishing an intimate and communal atmosphere.