Lacoste
Lacoste x CLOT
Brand
ProjectLacoste x CLOT
Date
Aug 2024
Description
The Lacoste x CLOT collaboration presents an outdoor campaign that bridges contemporary streetwear with traditional motifs. Shot by photographer Luca Campri and directed by Stephen Kidd, the series balances athletic silhouettes with intricate fabric detailing. The project leans into a documentary-style aesthetic across both still and motion formats. Set against a mix of urban street corners and ornate, red lacquered architecture, the work highlights the collection's co-branded apparel. The execution utilises natural light to emphasise the texture of embroidered patches, pleated skirts, and collaborative graphic elements, favouring an editorial approach.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Designer Fashion
Color
Pure White
Context
Advertising Campaign
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