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Man wearing a long black coat over a grey sweatshirt and white trousers standing on a city street.

Lacoste Lacoste x CLOT 2024

Associated creatives

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Description

This fashion campaign image for Lacoste x CLOT features an East Asian male model standing on a city street crosswalk. He wears a long, dark black coat over a grey sweatshirt adorned with red and green branding, paired with white trousers detailed with colorful embroidered patches. The urban background displays traditional and European-style architecture under an overcast sky. Photographed by Luca Campri with creative direction by Stephen Kidd, the composition is captured from a low angle, emphasizing the model and the styled streetwear aesthetic.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Designer Fashion

Color

Jet Black (50%)
Pure White (30%)
Medium Grey (20%)

Background

Street

Context

Advertising Campaign