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Brand
Lacoste
ProjectLacoste x CLOT
East Asian male model wearing a white jacket with traditional Chinese knots and patches standing before a red floral screen.

Lacoste Lacoste x CLOT 2024

Associated creatives

Luca Campri
Luca CampriPhotographer
Stephen Kidd
Stephen KiddDirector
Arthur Méjean
Arthur MéjeanCasting Director
Janina Maidorn
Janina MaidornModel
Woosang Kim
Woosang KimModel

Tags

east asian man wearing white jacketeast asian manwhite jacketchinese knot jacketembroidered patcheswhite trousersmale model posing

Description

An East Asian male model stands centrally facing the camera, wearing a matching white jacket and trousers embellished with various circular patches and traditional Chinese frog closures. The jacket features a collared neckline and front pocket details, while the pants continue the matching white aesthetic adorned with additional embroidered patches. He stands against an ornate, richly detailed red lacquered screen featuring painted floral and bird motifs in gold and black. The lighting is even and soft, accentuating the textures of the embroidered patches and fabric. Captured for the Lacoste x CLOT project under the direction of Stephen Kidd and photography of Luca Campri.

Style

Editorial, Vertical, 1970s

Industries

Designer Fashion

Color

Pure White (90%)
Jet Black (10%)

Context

Advertising Campaign