Lacoste

Nov 2025

Lacoste Holidays 2025 is a seasonal fashion campaign capturing the intersection of alpine sport and heritage knitwear. Set against the crisp, snow-dusted backdrop of rugged mountain peaks and pine forests, the imagery leans into a nostalgic aesthetic, utilizing natural light to highlight rich, tactile textures ranging from glossy down jackets to cable-knit sweaters. Photographed by Samuel Bradley with cinematography by Errol Rainey, the campaign oscillates between active outdoor motion on the slopes and atmospheric, quiet moments within alpine cable car gondolas. The styling emphasizes a clean, layered look, featuring model Joseph Uyttenhove alongside a diverse cast of models in garments that blend technical sportswear functionality with tailored luxury.

Vertical, Commercial, Warm

Natural light

Sportswear

Advertising Campaign