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Model Joseph Uyttenhove stands in deep snow holding a pair of white skis across his shoulders for the Lacoste Holidays 2025 campaign. He wears mirrored blue-purple ski goggles, a dark navy V-neck knit sweater layered over a white zipped collar, dark trousers, and holds matching white ski poles. A sunlit alpine mountain range covered in snow rises sharply in the background under clear skies with gentle snow falling across the frame.