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  • ·Lacoste Holidays 2025 Ski Campaign by Samuel Bradley
Man walking through deep snow on a mountain slope carrying skis on his shoulder and wearing ski goggles and a navy knit sweater.

Lacoste Lacoste Holidays 2025 2025

Associated creatives

Tags

Description

A man strides in profile through fresh powder snow across an alpine mountain slope, carrying white skis over his shoulder and holding ski poles. He wears a dark navy v-neck sweater over a high white zip collar, dark tailored trousers, snow boots, and iridescent blue-mirrored ski goggles. Falling snow flurries drift softly across the foreground in bright natural daylight. The background reveals sunlit, snow-covered pine forests stretching into rugged mountain peaks under a clear sky.

Style

Editorial, Vertical, Nostalgic

Techniques

Natural light

Industries

Sportswear

Color

Off-Black (70%)
Pure White (20%)

Background

Snowfield

Context

Advertising Campaign