Lacoste: Lacoste Brazil Summer Pack 2024

Dec 2024

The Lacoste Brazil Summer Pack 2024 campaign presents a vibrant collection of high-street apparel through a series of candid lifestyle vignettes. Photographer Jonathan Zamora captures the essence of leisure, utilizing natural light and warm, golden hour tones to highlight the seasonal aesthetic of the collection. The imagery leans into an outdoor, sun-drenched narrative, featuring models in settings ranging from poolside decks to casual garden dining. With an emphasis on editorial fashion photography, the project showcases the brand's classic polo silhouettes and tropical patterns. The production relies on clean, sun-lit compositions that evoke a relaxed, warm atmosphere, integrating techniques such as analogue film to add texture to the commercial visuals.

Editorial, Vertical, Warm

Natural light

Advertising Campaign