Lacoste

Dec 2024

The Lacoste Brazil Summer Pack 2024 campaign presents a series of fashion editorials focused on high-street apparel. Captured by photographer Jonathan Zamora, the imagery emphasizes an effortless, sun-drenched outdoor lifestyle. The collection features a palette of vibrant colors, including bright yellows, greens, and reds, showcased across a variety of casual polos and button-down shirts. Through the use of natural light and golden hour illumination, the photography highlights the textures of the apparel in relaxed, leisure-oriented environments, such as poolside settings and outdoor dining gatherings. Featuring model Renata Sozzi alongside a diverse ensemble, the campaign employs an editorial aesthetic that leans into candid, warm-toned composition. Several shots incorporate analogue film techniques to further emphasize the bright, summery mood of the collection.

Editorial, Vertical, Warm

Natural light

High Street Fashion

Advertising Campaign