Brand

Lacoste Lacoste Brazil Summer Pack 2024 2024
Associated creatives
Tags
Description
This photograph captures two men outdoors during an outdoor lifestyle shoot for the Lacoste Brazil Summer Pack 2024 project by photographer Jonathan Zamora. The foreground features a man smiling while wearing a white cotton polo shirt with the distinct brand logo on the chest. In the background, a second man wears a vibrant red polo shirt, adding a warm and energetic color contrast. Natural outdoor lighting highlights the candid interaction and relaxed atmosphere of the scene. The composition focuses tightly on the subjects, emphasizing the casual apparel and warm seasonal mood.
Style
Editorial, Lifestyle, Vertical, Warm
Techniques
Natural light
Industries
Designer Fashion
Color
Pure White (60%)
Scarlet (40%)
Background
Park
Context
Advertising Campaign