Lacoste Lacoste Brazil Summer Pack 2024 2024

Description

This image for the Lacoste Brazil Summer Pack 2024 project features a Black man smiling while relaxing on a wooden lounge chair with green and white striped cushions. He is wearing a vibrant yellow polo shirt and matching yellow shorts, paired with dark sunglasses. The scene is set outdoors on a wooden deck bathed in warm, direct sunlight, creating a bright and summery atmosphere. A small side table holds a glass of water with a lemon slice and a white newspaper topped with fresh lemons. The photograph was captured by Jonathan Zamora.

Style

Vertical, Commercial, Warm, Golden Hour

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Background

Rooftop

Context

Advertising Campaign