Vanity Fair U.S.

Sep 2026

For The United States of Style, Vanity Fair U.S. delivers a masterclass in modern fashion photography, assembling an expansive visual archive that redefines the intersection of luxury fashion houses and contemporary identity. Under the visionary stewardship of editorial director Mark Guiducci, the project functions as a high-end editorial campaign that captures the breadth of American style through a polished, cinematic lens. Photographer Luis Alberto Rodriguez masterfully balances the austerity of studio minimalism with a vibrant, raw energy, utilizing soft light and beauty light to isolate texture and form against stark, mottled backgrounds. From the structural precision of tailoring—elevated by the work of fashion editor Tonne Goodman—to the kinetic fluidity of 1970s-inspired bohemian ensembles, the series employs live-action technique to breathe life into static portraiture. Hair stylists James Pecis and Tevin Washington, alongside makeup artist Mark Carrasquillo, contribute to a cohesive, high-fashion aesthetic that feels both timeless and aggressively current. By blending diverse talent, from actor Phoebe Tonkin to models like Marlon Garcia, the project channels a raw, spirited narrative that transcends simple luxury branding. Whether exploring the geometric lines of a couture gown or the textured grit of western Americana, these images emphasize a sophisticated, monochromatic aesthetic, proving that the most compelling fashion stories are told through the tension between stillness and motion.

Editorial, Commercial

Natural light

Luxury Fashion Houses, Fashion